Why it matters

What this means for your business

Trust and recognition

Your messages appear under a reviewed business profile with your display name and logo. Users can tell who is contacting them, which helps against the spam and fraud that make people ignore unknown senders.

Reach

Truecaller is used by a large share of mobile users in India, including metros and smaller cities, so one channel reaches a broad audience.

Engagement

Rich media and tap-to-respond elements such as buttons and lists let users act without typing. Two-way conversations support service and support journeys.

Protected user experience

Sending limits, sender health scoring and user-level caps keep messaging relevant. This protects your sender's reputation and the value of the channel.