TikTok to WhatsApp

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Essential steps to follow for taking CTWA Ads live:

Connect/onboard Ads Manager to Gupshup console under Click to Chat Ads -> Ad Management
Download the TikTok Journey template from sub-section 2 of this document
Creating the journey in the TikTok template chatbot and follow the instructions in the flow which includes goal nodes and APIs including conversion signals that are sent back to TikTok
In the starting node, use the trigger "Contains" and add the word "TikTok"
Convert user journey to ad journey under Bot Studio -> Journeys using Call and Return node
Connect the chatbot to the CTWA enabled ad under Click to Chat Ads -> Ad Management

TikTok's innovative messaging ads offer brands a unique opportunity to engage directly with customers via WhatsApp, enhancing the customer journey and driving real-time conversations. This feature allows users who interact with the ad on TikTok to click on the WhatsApp icon, seamlessly redirecting them to the app where they can initiate a direct conversation with the brand.

By clicking the Click to Action button such as "Send messages" on TikTok Ad, customers are connected to a real-time messaging experience, fostering a more personalized and interactive communication channel. This approach not only helps build stronger customer relationships but also encourages immediate engagement, which can lead to higher conversion rates and improved customer satisfaction.

To fully optimize the potential of TikTok messaging ads, brands are advised to integrate with platforms like Gupshup. Gupshup offers robust tools and automation capabilities that enable brands to fine-tune their messaging strategies. Through this integration, businesses can streamline customer interactions, manage high volumes of messages efficiently, and personalize communication to enhance the user experience.

With the combination of TikTok's engaging ad platform and Gupshup’s automation capabilities, brands can create a seamless, data-driven journey that delivers better results and improved ROI. Whether it's providing instant support, answering queries, or facilitating purchases, the integration between TikTok and WhatsApp opens up a new realm of possibilities for businesses to connect with their audience on a deeper level.

Please fill out the form and our sales team will reach out to you