Introduction

The Sticker Message Node in Journey Builder enables businesses to send engaging sticker messages to users via supported channels, currently only WhatsApp. Stickers add a fun and interactive visual element to conversations, enhancing user engagement and making communication more lively.

WhatsApp Specifics

• Format Requirements: Stickers need to be in .webp format ONLY. This ensures compatibility with WhatsApp's sticker feature.
• Size Limits:
  • Animated Stickers: Max file size of 500 KB.
  • Static Stickers: Max file size of 100 KB.

Functionality

File Upload:
Bot designers can upload stickers directly into the node, as long as they meet the format and size requirements.

Link URL:
Designers can also link a URL containing the sticker file. This is helpful when the sticker is hosted externally or stored as part of user data.

Validation

File Validation:
Uploaded stickers will be validated to ensure they are in the correct .webp format and meet the size constraints (500 KB max.).

URL/Variable:
Stickers linked via URL won't be validated, so bot designers must ensure that the links contain valid sticker files.

How to Use

1. Add the Sticker Node:
   In Journey Builder, insert the Sticker Node into your flow. Choose whether to upload a file or link a URL for the sticker content.
2. Sticker Upload:
   If uploading a file, ensure the sticker is in the correct .webp format and within the file size limits (500 KB for animated, 100 KB for static). The system will automatically validate the file.
3. Linking URL:
   If using a URL, ensure the sticker file is hosted correctly and adheres to the format and size restrictions, as the system will not perform validation in this case.

Use Cases

Few examples of how the Sticker Message Node can enhance user interaction:

Festival Greetings

• Scenario: During festive seasons like Diwali or Christmas, a business wants to send warm wishes to its customers.
• Benefit: Stickers allow the brand to deliver visually appealing greetings, creating a more personal and festive interaction.

Customer Service Interactions with Personalized Stickers

• Scenario: A customer service bot is handling inquiries and wants to make the interaction more human and friendly by adding stickers.
• Benefit: Stickers can be used to express emotion or appreciation during the conversation, helping the brand connect with users on a personal level.

Promotional Offers with Visual Flair

• Scenario: A business wants to send a visually appealing promotional offer to users via WhatsApp.
• Benefit: Using stickers, the business can enhance the message with eye-catching visuals that grab attention, encouraging users to engage with the offer.