About Customer360

In today's highly competitive market, delivering personalized and targeted marketing campaigns is essential for businesses to drive customer engagement, boost sales, and foster long-term loyalty. The Customer360 feature empowers marketers to harness the full potential of customer data and create impactful campaigns. This guide will provide you with a comprehensive overview of Customer360 and how to leverage its capabilities to run successful marketing campaigns.

Customer360 enables businesses to -

Unified Customer Profile - Create and manage a unified customer profile with transactional and interaction history
Lists & Segments - Upload lists and create segments based on properties & events that refreshes in real time
Custom Attributes - Tailor & enrich your customer data, store more information using custom attributes
Integration with E-commerce - Seamlessly integrate your Shopify store with our CDP, increase engagement and boost sales
Power of Customer360 in Campaign Manager - Maximize your marketing potential with our Customer360. Leverage rich data points & run targeted, personalized campaigns