Salient Features

Unified Profile of your users

• Customer360 builds a unified profile of your users based on events and properties.
• You can import users to CDP manually using lists or as when a new user is created on Shopify
• Events performed by the user on Shopify are automatically recorded on Customer360 platform
• There are some primary properties that can be added manually through CSV or fetched from Shopify
• Phone number or E-mail is considered as unique identifier for each profile and at least 1 of them is a must for every profile
• You can view each individual user, their properties and events in all contacts section of Customer360 platform

Lists & Segments

• Lists is one of the ways one can import new users manually into the CDP platform
• Download the sample file which has pre-filled column names with all properties (both primary and custom)
• The values of properties for the users can be populated in the CSV and uploaded

• Segments can be created by defining conditions on events and properties
• Using segments you can perform different actions (eg: running a campaign), to users who dynamically match a specific condition

Custom Attributes

• There is plenty of data that can be automatically fetched from Shopify, etc., but in case you need to define custom property for a user you can use custom attributes
• On the profile properties section on Customer360 platform you can create a new property along with defining it's name and data type
• Once the custom attribute is created a column is automatically added to the download sample file and now the values for the property can be populated and uploaded

• One can also add custom attributes on a single users profile
  

Integration with E-commerce

• Within the Customer360 platform you can seamlessly integrate your Shopify store with our CDP, increase engagement and boost sales
• Automate marketing and transactional communication across multiple messaging platforms like WhatsApp
• Deliver personalized and interactive messages to nurture leads, boost sales, and enhance customer satisfaction
• Streamline your customer communication with welcome messages, real-time order updates, and timely reminders for abandoned checkouts