Creating a CTWA campaign on TTAM

Log on to TikTok Ads Manager, go to campaign and click on "Create"

Campaign Level:

Step 1: Log on to TikTok Ads Manager, go to campaign and click on "Create"

Step 2: Choose "Lead generation" as your campaign objective

Step 3 (Optional): Split Test can be used for Targeting, Bidding & Optimization, Creative

Step 4: Click "Continue"

Ad-Group Level:

Step 1: Choose "Instant messaging apps" as your "Optimization location"

Step 2: Placement will be TikTok by default. Now set up the audience, location, dayparting and budge as needed

Step 3: Select your Instant messaging app as WhatsApp and choose your Optimization Goal as "Conversation"

• Note: 'Conversations' option will be greyed and unable to select if no event sets have been created before on Gupshup.

Step 4: Add your WhatsApp business API number, and your message event-set configured on Gupshup will be automatically matched and populated.

Ad Level:

Step 1: You can choose to use a TikTok identity to deliver Spark Ads but it is not mandatory. Add the creative or video

Step 2: Add the Text under "Text" to enter the headline of the ad

Step 3: In the next option, add the CTA that users will click on to redirect to WhatsApp

Step 4: Destination: This field will be automatically filled. To edit, please return to Ad Group level.
Click "Publish" to start your Instant Messaging Ads.

Here's a detailed guide on creating TikTok Messaging Ads: https://ads.tiktok.com/help/article/how-to-set-up-tiktok-instant-messaging-ads?lang=en

Linking an ad journey to a campaign

Step 1: Click on "Click to Chat Ads" -> Ad Management, and click on "Ad Campaigns"

Step 2: Search for the campaign that has been configured for TikTok to WhatsApp and click on "View Ads"

Step 3: Click on "Connect Bot" and in the pop-up that opens, click on "Confirm"

Step 4: In the bot setup page, select the Ad Journey created and click on "Publish". Your TTWA campaign is now active.

Setting up retargeting

Step 1: When you click on the CTWA configured campaign under “Ads Management”, click on the “Retarget” button

Step 2: Select the WA approved messaging template and journey along with the number of hours after which you want the lead to receive the first retargeting message

Step 3: You have the option of sending 2nd and 3rd retargeting message by clicking on the toggle on the right. DND window signifies the hours in-between which leads will not receive any retargeting messages