Linking an ad journey to a campaign

Step 1: Click on "Click to Chat Ads" -> Ad Management, and click on "Ad Campaigns"

Step 2: Search for the campaign that has been configured for TikTok to WhatsApp and click on "View Ads"

Step 3: Click on "Connect Bot" and in the pop-up that opens, click on "Confirm"

Step 4: In the bot setup page, select the Ad Journey created and click on "Publish". Your TTWA campaign is now active.

Setting up retargeting

Step 1: When you click on the CTWA configured campaign under “Ads Management”, click on the “Retarget” button

Step 2: Select the WA approved messaging template and journey along with the number of hours after which you want the lead to receive the first retargeting message

Step 3: You have the option of sending 2nd and 3rd retargeting message by clicking on the toggle on the right. DND window signifies the hours in-between which leads will not receive any retargeting messages