Introduction

The CTA URL Button Node is a new addition to the Message Category in Journey Builder, designed to enhance WhatsApp messaging capabilities. This feature allows businesses and bot designers to share clickable links directly through a Call-To-Action (CTA) button, eliminating the need for sending lengthy URLs as text messages. It simplifies user interactions, offering a seamless way to direct users to external websites, promotions, or resources.

Key Features

1. WhatsApp-Only Support
   • This node is specifically designed for WhatsApp and does not support other channels.
2. Single Button Restriction
   • The CTA URL Button supports only a single button, with no provision to add or remove additional buttons.
3. Dynamic URL Support
   • URLs can be passed dynamically using variables, allowing personalized links for each user.
4. URL Validation
   • Directly entered URLs are validated during design time to ensure correctness.
   • For variable-mapped URLs, designers must ensure the runtime values are valid, as no design-time validation is performed.
5. Media Header Support
   • Similar to the Reply Button Node, the CTA URL Button supports media headers, allowing rich media content alongside the link.
6. No Inactivity Timer Required
   • This node functions similarly to a standard text message on WhatsApp, without requiring a Wait For Event or Inactivity Timer.
7. Multi-Lingual Support
   • Both the Button Name and URL fields support multiple languages, enhancing accessibility for diverse audiences.

Key Benefits

1. Streamlined User Experience
   • Simplifies the process of sharing links on WhatsApp, making it easier for users to access external resources.
2. Enhanced Engagement
   • Clickable CTA buttons improve user interaction rates compared to traditional text links.
3. Dynamic and Personalized Messaging
   • The ability to pass dynamic URLs allows for personalized user experiences, increasing relevance and engagement.
4. Multi-Lingual Capability
   • Supports multiple languages, making it suitable for global audiences and localized campaigns.

How to Use

1. Add the CTA URL Button Node

   
   
   • Navigate to Message Nodes in Journey Builder and select the CTA URL Button Node.

2. Configure the URL

   
   
   • Enter a direct URL for validation during design time, or use variables to pass dynamic URLs.

3. Set Button Name

   
   
   • Provide a name for the CTA button, ensuring it is clear and action-oriented. Utilize multi-lingual support if needed.

4. Add Media Header (Optional)

   
   
   • If desired, add a media header similar to the Reply Button Node for a richer message experience.

5. Save and Deploy

   • Once configured, save the node and deploy the journey to start using the CTA URL Button in your WhatsApp messages.

Use Cases

1. Promotional Campaigns
   • Scenario: Share links to special offers, discounts, or new product launches.
   • Benefit: Increases click-through rates and customer engagement with direct access to promotional content.
2. Event Registrations
   • Scenario: Direct users to registration pages for webinars, events, or appointments.
   • Benefit: Simplifies the registration process, improving attendance rates.
3. Customer Support
   • Scenario: Provide links to support articles, FAQs, or live chat options.
   • Benefit: Enhances customer service by offering quick access to helpful resources.
4. Feedback Collection
   • Scenario: Share links to feedback forms or surveys.
   • Benefit: Encourages user feedback, helping businesses improve their services.

Error Handling

• Invalid URL Entries
  • Direct URLs are validated during design time to ensure they are correct.
• Variable-Mapped URL Issues
  • Designers must ensure runtime values are valid, as no design-time validation is provided for variable-mapped URLs.