Display name, brand name and logo

Display name

The name users see in conversations and on your sender profile.

• Clearly and accurately represent your business or service. Generic names are not approved.
• Have a clear relationship with your legal business name and be consistent with your external branding.
• Reflect the business name only, with no advertising or promotional wording.
• Do not format it as a website or email address. This helps prevent phishing.

Brand name

Your customer-facing or commonly used business name. It is not shown to Truecaller users and is used for verification and internal records. The display name should be an extension of the brand name.

• Choose from the dropdown list. If your brand is not listed, type a valid brand name.
• It should relate clearly to your legal business name and be consistent with external branding.
• It is not the same as your legal business name.
• Different departments should have distinct brand names. For example, Centro Bank, Centro Marketing and Centro Loans are separate brands.
  

Logo

• Format: PNG only, 200 x 200 pixels.
• High resolution and clearly visible.
• Must clearly relate to your business's legal logo, display name and external branding.