Industry

Industry describes your primary business model and audience. Select the one that matches your brand name, official website or app, and the product or service users recognize you for.

Field	What it defines
Category	Why you are messaging (the use case)
Industry	Who you are as a business (the nature of the brand)

Example: a food delivery app sending OTPs. Category: Authentication. Industry: Food and Beverage / Food Delivery.

Do not choose industry based on

A one-time campaign
A specific message category
An internal team or department

Rejection risk
An industry that does not align with your brand identity, website and sender name may lead to sender rejection.