Industry

Who you are as a business, not why you are messaging.

Industry describes your primary business model and audience. Select the one that matches your brand name, official website or app, and the product or service users recognize you for.

Field	What it defines
Category	Why you are messaging (the use case)
Industry	Who you are as a business (the nature of the brand)

Industry types

AgriTech
Auto and Urban Mobility
B2B Commerce and Services
eCommerce
EdTech
Education / Institutions
FinTech
Fitness, Sports and Personal Care
Food / Grocery / Quick Commerce
Gaming
Healthcare and ePharma
Hyperlocal and Logistics
Real Estate, Rentals and Home Decor
Telecom and Internet Network
Travel and Hospitality
IT/ITES, ISV, Call Center and Consulting
Networking and Marketplaces
NGO / Government
Media and Entertainment
Manufacturing

Example: a food delivery app sending OTPs. Category: Authentication. Industry: Food and Beverage / Food Delivery.

Do not choose industry based on

A one-time campaign
A specific message category
An internal team or department

Rejection risk
An industry that does not align with your brand identity, website and sender name may lead to sender rejection.

Updated 15 days ago

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