Template Management

Template management is a Gupshup concept where businesses can create templates for the
messages that they want to send out to their end users. Businesses can preview the messages
and then later use them in the campaign or in the journey.

For Truecaller Business Messaging, template management enables businesses to:

• Create pre-approved message templates compliant with Truecaller's messaging policies
• Design professional templates for common use cases like order confirmations, delivery updates, appointment reminders, and customer support responses
• Personalize templates with dynamic variables (customer name, order ID, tracking number, etc.)
• Preview how messages will appear to end users across different devices
• Maintain brand consistency with standardized messaging
• Reduce message creation time by reusing tested templates in campaigns and customer journeys
• Ensure compliance with Truecaller's guidelines for business messaging