Categories

A category defines the primary use case a sender is approved for.

Category is permanent
Once assigned, a category cannot be changed. To switch, create a new sender under the category you need and delete the old one.

Authentication

Verify a user's identity or secure access to an account. Time-sensitive, contains one-time credentials or codes, and no marketing content.

"Use 739201 to verify your phone number."

Transactional

Information about a specific transaction or action the user initiated: order confirmations, payment receipts, booking details, delivery updates. Informational only, with no promotional CTAs or upselling.

"Payment of Rs. 1,299 for your subscription was successful."

Service

Two-way conversations for ongoing support or account-related tasks that are not strictly transactional, such as loan approval, order support, appointment scheduling, and support follow-ups. May be proactive or reactive, and must remain non-promotional.

Promotional

Marketing products, services, offers, or campaigns: discounts, launches, re-engagement, and seasonal promotions. Often includes CTAs or links and is subject to stricter delivery and opt-in rules.

"Get 20% off on your next order. Use code SAVE20 today!"

Rules to remember

Choose the most restrictive and accurate category for your use case.
Do not mix intents. If one sender sends both transactional and promotional messages, Truecaller will disable it.
Create separate senders if you need more than one category.

Updated about 1 hour ago

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