Business vs user-initiated

How the origin of a conversation and the response determine its billing type.

Initiated byResponse within 24 hours of the first message?Billing type
BusinessNoBI single message conversation
BusinessYes (from the user)BI multi-message conversation
UserNoUI single message conversation
UserYes (from the business)UI multi-message conversation

Billing factors

  • Sender type: whether the sender is enabled for conversational messaging or registered for international termination (international rates).
  • Conversation origin: business or user.
  • Messages exchanged: whether the recipient responded.
  • Sender country: 2-way messaging is currently supported only in India.

Worked example

TimeEventConversation
26 Apr, 09:00Business messages User 1, no reply in 24 hoursBI single
28 Apr, 09:00Business messages User 1New conversation, window to 29 Apr 09:00
28 Apr, 09:45User 1 repliesBecomes BI multi
28 Apr, 09:46Business repliesSame conversation
2 May, 09:45User 1 messages the businessNew conversation, UI
2 May, 19:45Business repliesBecomes UI multi
4 May, 10:00User 1 messages; business does not reply within 24 hoursUI single

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