Channel Analytics

The analytics tab shows the overall analytics of the sender, with metrics like submitted, sent,
delivered, read, and failed messages. There's a table underneath the chart with detailed data (such
as date-wise numbers)

Suggested Analytics Content:

  • Submitted - Total number of messages submitted for sending
  • Sent - Messages successfully sent from the platform
  • Delivered - Messages that reached the recipient
  • Read - Messages opened or read by recipients
  • Failed - Messages that failed to send
  • Revoked/Expire - Messages revoked or expired before delivery
  • DR% - Delivery Rate percentage
  • RR% - Read Rate percentage
  • P2A Messages - Person-to-Action messages sent
  • P2A Responses - Responses received from P2A messages
  • P2A Response Rate - Percentage of P2A messages that received responses
  • Unsubscribed - Recipients who opted out or unsubscribed

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