Use cases

Each sender is approved for one category, matching one primary use case.

Authentication

Verify identity or secure access: OTPs, 2FA codes, login and sign-up verification, password resets.

Transactional

Information tied to a transaction the user made: order confirmations, payment receipts, booking details, delivery updates.

Service

Ongoing support and account tasks, often as a 2-way conversation: helpdesk replies, ticket updates, appointments, post-sale support.

Promotional

Marketing content: offers, product launches, re-engagement and seasonal campaigns.

Examples by industry

Industry	Example messages
Banking and finance	Transaction OTPs, payment confirmations, loan approval updates
E-commerce	Order confirmations, delivery tracking, offers on new arrivals
Travel	Booking details, flight schedule updates, boarding information
Healthcare	Appointment scheduling and confirmations, report-ready notices
Logistics	Shipment status, delivery slot changes, proof of delivery documents

One category per sender
The category cannot be changed after it is assigned. If you need to send several kinds of message, create a separate sender for each. See Categories.

Updated 21 minutes ago

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