Message types
Text
Plain or rich-formatted text with no media attached.
Text messages are the simplest message type. Use them for short information, alerts, notifications or conversational replies.
Common uses
- OTP and verification codes
- Order confirmations
- Service notifications
- Short replies in a conversation
Media
Messages that include an image, video, or document alongside text.
Media messages give users more context, build trust, and generally drive more engagement than plain text.
| Type | Best for | Common uses |
|---|---|---|
| Image | Cases where visuals aid understanding | Product images, visual confirmations, marketing creatives |
| Video | Demonstrating or explaining | Feature explainers, product showcases, promotional videos, support demos |
| Document | Sharing a file | Bills and invoices, policy documents, statements, travel tickets, brochures (PDF, DOC, and other supported formats) |
Interactive
Messages with tappable elements so users can respond or navigate without typing.
Buttons / CTAs
A single-tap action inside a message that guides the user to a defined next step.
- Open a website, app, or payment page
- Call a support or sales number
- Confirm an action (Yes/No, Accept/Decline, Proceed/Cancel)
- Track an order or view account details
- Book an appointment or complete a form
Replies
Captures a user's response to a message. Replies help you track intent, response quality and engagement, and are useful for support conversations, campaign response tracking and lead qualification.
Interactive lists
A scrollable list of options from which the user selects one with a tap. Use it to:
- Select a support category or issue type
- Choose a service or action (book, track, check status)
- Browse plans, packages, or product categories
- Capture user preferences
- Navigate guided conversation flows
Updated about 1 hour ago