Daily sending tiers

A daily limit on messages per sender, set by recipient country and sender category.

New senders start at a lower volume. As long as users do not block or report spam, the sender can move up to higher daily limits. Limits exist so that businesses send relevant messages that users find valuable.

Tiers for users in India

TierMessages per dayWho starts here
Tier 0100,000Restricted tier
Tier 1500,000All new promotional senders
Tier 22,500,000
Tier 310,000,000
Tier 4UnlimitedAll other categories (authentication, transactional, service)

Transactional senders can still be restricted

Although they start unlimited, volume may be restricted if users report or block the sender and it builds a high spam score.

Messages are also subject to content analysis, which lets Truecaller quickly detect misconfigurations or suspend senders. See Content guidelines.


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