Choosing a category
The category is permanent, so decide it before you register.
| If your message is... | Use |
|---|---|
| A one-time code to verify identity or secure access | Authentication |
| About a transaction the user made (receipt, order, booking, delivery) | Transactional |
| Part of ongoing support, a helpdesk reply, or an appointment task | Service |
| Marketing, an offer or a campaign | Promotional |
Tips
- Pick the most restrictive and accurate category for the use case.
- Do not mix intents. A transactional message with an upsell makes it promotional.
- If you send more than one kind of message, use a separate sender for each.
- Pick an industry that reflects your core business, not the campaign.
See Categories for full definitions.
Updated about 6 hours ago
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