This release of Conversation Cloud introduce significant updates, including enhanced Agent Assist capabilities with new parameters in the Transcript API for identifying conversation sources by brand account. For WhatsApp, key changes include a shift to BM-level messaging limits, which are now calculated and shared across a business portfolio, leading to faster access to higher limits, greater flexibility, and reduced administrative burden. Additionally, MM Lite messaging for WABAs will now be automatically enabled upon signing the MM Lite Terms of Service with Meta, streamlining onboarding and optimizing marketing messages.

The latest updates introduce new enhancements across Agent Assist, Integrations, and Campaign Management. Brands can now onboard with the RCS channel, gain more context in chat with campaign history, validate Event JSON before sending, and deliver more interactive, flexible, and controlled campaigns with new automation and broadcast features.

The latest updates introduce several enhancements across different areas. For Personalize, users can now track audience growth over time and maintain compliance by masking sensitive data with new role-based access controls. Additionally, new static and dynamic segments allow for more precise and flexible audience lists. In Bot Studio, bot analytics now provide more precise insights by classifying user input separately from internal events, and the addition of JSON Handler and Expression Library nodes to legacy projects helps teams transition to newer versions more quickly. For Advertise, a new CTWA Chatbot Diagnostics feature ensures optimal performance before an ad goes live by providing real-time warnings for missing nodes. Lastly, Agent Assist simplifies user management with bulk user uploads and enhances BFSI compliance by enabling the masking of PII in messages and sending audit logs to the platform.

Personalize Smarter, Act Faster: Real-Time Data and Messaging Just Got an Upgrade

Simplify event management with the all-new Events Manager—create, map, and sync system and custom events from platforms like CRMs, Shopify, Bot Studio and Agent Assist to drive personalized campaigns. Unlock instant customer personalization with Trigger Event Node, experience smarter error management with API Node and get clearer insights with timeout error notifications. Boost agent productivity with automated retargeting, bulk chat actions, and customizable customer dashboards. Bring in customers to a WhatsApp chat experience from ads on TikTok. Set up authentication messages quickly with the Meta pre-approved Authentication Template Library, and control WhatsApp marketing message validity with Time To Live (TTL).

Easier issue identification with internal error alerts, better AI Agent training through advanced website scraping, and quick access to key performance metrics right from the home page. Gain deeper insights into campaign performance with the new summary reports in Agent Assist, along with a set of thoughtful UI upgrades designed to help agents stay focused, respond faster, and feel more in control throughout every interaction.

Optimize engagement with recurring Broadcast Campaigns. Use the new Campaign Library to streamline automated campaigns and create dynamic segments with rolling period segmentation. View trends data in your Goal Export and track inactivity reminders in Bot Studio. Enable human agents to initiate personalized conversations with new marketing templates in Agent Assist.

Experience a simplified campaign creation process, build journeys that capture more lead information, get improved goals and milestone reporting, and empower live agents with the flexibility to know and do more.

Create personalized Broadcast campaigns for RCS; leverage AI tools in Bot Studio for generating intent and entity descriptions; make smart business decisions with Journey Summary for better tracking and analysis; and improve agent productivity with new view controls and reminder logic in Agent Assist.

Create bots that can remind users to share location; make AI bots comprehensive with AI workspace validations; implement stringent password, session and data export policies in Agent Assist; hyper-personalize web bot experiences for every user; link bot journeys and set up retargeting campaigns for Click to WhatsApp Ads at scale.