The latest updates introduce several enhancements across different areas. For Personalize, users can now track audience growth over time and maintain compliance by masking sensitive data with new role-based access controls. Additionally, new static and dynamic segments allow for more precise and flexible audience lists. In Bot Studio, bot analytics now provide more precise insights by classifying user input separately from internal events, and the addition of JSON Handler and Expression Library nodes to legacy projects helps teams transition to newer versions more quickly. For Advertise, a new CTWA Chatbot Diagnostics feature ensures optimal performance before an ad goes live by providing real-time warnings for missing nodes. Lastly, Agent Assist simplifies user management with bulk user uploads and enhances BFSI compliance by enabling the masking of PII in messages and sending audit logs to the platform.

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Personalize Bot Studio Agent Assist Advertise Channels

Personalize

Smarter Segmentation, Stronger Privacy: New Ways to Grow and Engage Your Audience

Track Audience Growth and Measure Success

You can now easily track audience growth over time by viewing your total profile count at the end of each month for the last six months. This provides a clearer understanding of how your profiles are increasing, helping you measure the effectiveness of your growth strategies month over month.

Maintain Compliance While Securing Sensitive Data

We've introduced advanced, role-based access control to secure sensitive data while maintaining operational access. This feature keeps sensitive data like phone numbers masked in reports and the interface, allowing you to maintain compliance and protect customer privacy. Authorized members can unmask this data, ensuring critical business functions are not hindered.

Create Flexible Audience Lists with Precision

The new Static and Dynamic segments solve the challenge of creating flexible and efficient audience lists for various campaigns. You can create one-time, static segments or dynamic segments that automatically refresh with new events or profile updates. This gives you the ability to schedule broadcast, recurring, and automated campaigns with greater precision and ease.

Bot Studio

Unlock Smarter Insights and Faster Upgrades

Gain Precise Insights for Journey Optimization

Bot Analytics now accurately classifies user input events separately from internal events like timeouts. This provides a more precise understanding of your "Conversational Path" and "Inactivity Nudge" counts, allowing you to make better-informed decisions about journey optimization.

Transition to Newer Versions Faster

We've added the JSON Handler node and Expression Library to all existing "Legacy" projects to help you move away from deprecated custom code. This allows non-technical teams to refactor custom JS code, leading to a faster and more efficient transition to newer versions of the platform.

Agent Assist

Boost Efficiency with Bulk User Upload and Enhanced PII Masking

Simplify User Management

You can now add users in bulk to Agent Assist by uploading a user list in a CSV file. This simplifies user management and saves you time.

Enhance BFSI Compliance

We've enhanced BFSI compliance by enabling the masking of PII (Personally Identifiable Information) in customer messages for enterprise brands. This ensures sensitive information is protected. Additionally, we are now sending audit logs to the platform, which can be shared with brands upon request to assist with compliance and record-keeping.

Advertise

Diagnose Your Click to Chat Ads for Optimal Performance

Ensure system performance before going live

The new Click to Chat Ads feature, Diagnostics, runs in real-time before you connect an ad to a conversation. It provides immediate warnings for crucial missing nodes, such as CTX goal nodes and the Lead CAPI node, ensuring smoother integration and helping you avoid common setup errors. This leads to optimal performance and more successful ad campaigns.

Channels

Drive Richer Customer Engagement with RCS Campaigns and Templates

Beta

Reach your customers with richer campaigns—now on RCS

We’ve added support for RCS Broadcast Campaigns, making it easy for you to select templates, target your audience, and run impactful campaigns while tracking performance with built-in analytics. Automated campaigns are coming soon.

Template Management - now on RCS

You can now also manage your RCS templates directly in the Template Module—create, edit, clone, or delete with ease. Choose from text messages, rich cards, or carousels, and use them seamlessly in your campaign flows for more engaging customer experiences.

For any feedback and assistance, write to us at [email protected]